SUBJECTS OF M.COM 4th SEMESTER
CLICK HERE to download PDF of question papers relating to Entrpreneurship Development
4.22 Entrepreneurship Management
Unit I: Introduction: definition-nature-scope and importance its relevance in different economic systems- its significance to Indian economy under the new economic order.
Unit II: Setting-up of an entrepreneurial venture
a) Identifying and conceiving opportunities in agriculture, trade, industry, transports, insurance and related service organizations.
b) Converting conceived business opportunities into reality: location, infrastructure facilities, Aid from Government, semi-up of an enterprise on hand (case studies in setting up of as enterprise covering a minimum of five years of initial period).
Unit III:
Management of the Venture
a) Stages of development- small, medium and large scale.
b) Management of functional areas viz. production, purchase, Marketing, Finance, Personnel, Finance, at different stages development in terms of planning and control and decision making management of conflict
c) Environment facing different kinds of ventures at different stages of developmentgovernmental laws.
d) Self-development of the entrepreneur-self-evaluation of the individual and institution at different stages of enterprise and entrepreneurial growth, motivation for individual and institutional development- training needs of the entrepreneur evaluation of the organization structures.
e) Creativity and Techno-economic innovation for entrepreneurs management of family business-socio-psychological factors influencing entrepreneurship development.
Unit IV: Professional entrepreneurship and professional managers- their role in managing on enterpriseposition in the Indian management scene-agencies promoting entrepreneurial development - role of concessions, subsidies incentives- A technical assistance.
Unit V: Entrepreneurs in India- study of profiles- recent trends- scope use profitability profit-oriented and non-profit oriented organization.
CLICK HERE to download PDF of question papers relating to Tax Planning
4.16 Tax Planning
Unit I: Meaning concept of tax planning and tax management- distinction between tax planning, tax evasion and tax avoidance with illustrations. Tax planning through selection of suitable form of business organization, selection of type of business and industry and location; diversion of income and application of income.
Unit II: Tax planning through the provisions of section 10 of the Income Tax Act. Relating to 'tax free incomes' - tax planning in regard to salary income of an individual; deductions and exemptions allowed in computing income non salaries and income from house property. Tax planning in regard to setting up and dates of commencement of business, make or buy decision; valuation of stock and export and domestic sales decision.
Unit III: Capital assets in the context of capital gains and assets outside the purview of capital gainstaxation of long term and short term capital gains and exemptions thereof for tax planning purposes.
Unit IV: Tax planning in regard to residuary and non-residuary headings of income from other sources; taxability of interest on government securities and dividend-from Indian companies- Tax planning and clubbing of incomes under section64 of the IT Act. Important factors to be considered in regard to tax planning in case of an individual with reference to splitting of income and investment of surplus funds in selected securities. Tax planning and tax deducted. At source and advance payment of tax by an individual assesses.
Unit V: Tax planning by a partnership firm assessed as such and as association of persons. Tax planning by company through the timing of payment of statutory dues, joint ventures abroad and foreign collaboration and transfer from holding company to subsidiary. Function of the tax planning department of a company Fringe benefit tax
CLICK HERE to download PDF of question papers relating to
Marketing of Services
4.15 Marketing of Services
Unit I: Introduction to service marketing service-definitions, characteristics, reasons for growth in service sector with special reference to India- Marketing mix for service; marketing segmentation-market information system.
Unit II: Service strategy, market oriented service strategy. Demand variation in service and its management. Determinations of service quality, its management, Dimensions of total quality management; Service triangle; service models.
Unit III: Service Products: development of a new service, differentiation, service product mix, packaging, branding, strategy for service; approaches to pricing of services- objectives, pricing strategies. Service location and providers, working of a service distribution system.
Unit IV: People in Marketing of services: role of employees, managing customer participation, internal marketing objectives, influence of employee behaviour in service quality. External marketingneed, promotional campaign design, word of mouth communication. The service inter-action process, enhancing customer participation.
Unit V: Marketing of Financial Services: Concept-factors governing the customer behavior and psychology- marketing mix of financial services-Marketing of financial services in Indian Environment.
Unit VI: Marketing of Health Services; characteristics of health services; type of health services- product planning and development- segmentation - pricing and promotion strategy in the Indian Environment.
Unit VII: Marketing of tourism: Tourism product, development and management of tourist spot; pricing, strategic tourism promotion, tourism marketing prospects and promotion in North East region.
CLICK HERE to download PDF of question papers relating to International Business
4.21 International Business
1. Foreign Direct Investment and Multinational Corporations - MNC culture, MNCS and LDCs, joint ventures.
2. Regional Economic Integration, SAARC, ASEAN, European Economic Community, EEU, NAFTA, SAF TA, SAPTA.
3. India and WTO - Free and Fair trade, Trade in Services, Removal of trade barriers, Tariff and nontariff barriers Dispute settlement mechanism, Innovation and Intellectual property Rights.
4. Export Impolicy, Duty entitlement Pass Book (DEPB), Letter of credit, Bank finance for export and import, documentation, customs duty Foreign exchange management, Foreign exchange exposure, risk management, transfer of international payments- Western Union Money Transfer.
5. Convertibility of Rupee currency, current and capital account transactions, Issues and Perceptions-heading techniques, derivatives and future IMF and World Bank.
6. Foreign Investment Institutions, Instruments: GD Rs, ADRs, FIIs-their role in Indian Capital Market. Double Taxation Avoidance Agreement (DTAA).
7. Merger, Acquisition, takeover International merger and acquisition (M&A) International Strategic Alliance.
CLICK HERE to download PDF of question papers relating to Strategic Management
4.14 Strategic Management
1. Corporate strategy & Planning: Concept Strategy-organizational purpose and missions- Objective and Goals- Policies-Programme Strategies, Kinds of Strategies- McKinsey 7-S framework Corporate Policy & Planning in India-Definition-Characteristics-benefits Why Corporate planning fails.
2. Board of Directors: Role & Function- Responsibility of BOD's- Size, Types and composition of Boards- Boards in Public & Private Sector Enterprises, Enhancing Boards Effectiveness, Top Management- CEO- Role & Functions of top management- Corporate values.
3. SWOT Analysis: Environmental analysis- Constituents and Impacts Assessing the impact of Opportunities Competitive Analysis- Economist's Viewpoint- Marketing Viewpoint- Porter's Framework- Competitor. Analysis- Strategy-Performance Strengths & Weaknesses- Reaction; internal Corporate Analysis- Criteria for determining & measuring Strengths & WeaknessesIdentifying Strengths & Weakness- Concept of Synergy.
4. Strategic Analysis: Cost Dynamics- Cost levels in, India-Causes & Effects of High Cost in IndiaBreak-Even. Analysis Sensitivity Analysis-portfolio Display Matrics- Boston Consulting Group‘s Growth Share Matrix; McKinsey Matrix- Artur D. Little Company's matrix; Operating & Financial, Analysis- Techniques of strategic Financial Analysis- Financial Ratios, Return on Sales & Investment.
5. Strategic Choices: Strategic alternatives- classification- selection; Diversification- Types-Related & Unrelated- Integration-synergy; diversifications vs. Expansion- Mergers & acquisitions- Merger Motivations- screening process- Valuation for Mergers & Acquisitions- Merger policies.
6. Implementation & evaluation of Strategy: Resource Allocation-Organisation structureLeadership-Communication of strategy-evaluation of strategy- evaluation & control process- key variables-performance standards Analysis & follow up action for control-problems of control Systems, turnaround strategies.
7. Case Studies: What is case? - Objective of Case Method-Benefits Analytical Tools- SWOT Analysis-Ratio analysis- Portfolio Analysis-Strategic Audit-Guide for Case Preparation.
CLICK HERE to download PDF of question papers relating to Financial Services
CLICK HERE to download PDF of question papers relating to Strategic Service Marketing
CLICK HERE to download PDF of question papers relating to Entrpreneurship Development
4.22 Entrepreneurship Management
Unit I: Introduction: definition-nature-scope and importance its relevance in different economic systems- its significance to Indian economy under the new economic order.
Unit II: Setting-up of an entrepreneurial venture
a) Identifying and conceiving opportunities in agriculture, trade, industry, transports, insurance and related service organizations.
b) Converting conceived business opportunities into reality: location, infrastructure facilities, Aid from Government, semi-up of an enterprise on hand (case studies in setting up of as enterprise covering a minimum of five years of initial period).
Unit III:
Management of the Venture
a) Stages of development- small, medium and large scale.
b) Management of functional areas viz. production, purchase, Marketing, Finance, Personnel, Finance, at different stages development in terms of planning and control and decision making management of conflict
c) Environment facing different kinds of ventures at different stages of developmentgovernmental laws.
d) Self-development of the entrepreneur-self-evaluation of the individual and institution at different stages of enterprise and entrepreneurial growth, motivation for individual and institutional development- training needs of the entrepreneur evaluation of the organization structures.
e) Creativity and Techno-economic innovation for entrepreneurs management of family business-socio-psychological factors influencing entrepreneurship development.
Unit IV: Professional entrepreneurship and professional managers- their role in managing on enterpriseposition in the Indian management scene-agencies promoting entrepreneurial development - role of concessions, subsidies incentives- A technical assistance.
Unit V: Entrepreneurs in India- study of profiles- recent trends- scope use profitability profit-oriented and non-profit oriented organization.
CLICK HERE to download PDF of question papers relating to Tax Planning
4.16 Tax Planning
Unit I: Meaning concept of tax planning and tax management- distinction between tax planning, tax evasion and tax avoidance with illustrations. Tax planning through selection of suitable form of business organization, selection of type of business and industry and location; diversion of income and application of income.
Unit II: Tax planning through the provisions of section 10 of the Income Tax Act. Relating to 'tax free incomes' - tax planning in regard to salary income of an individual; deductions and exemptions allowed in computing income non salaries and income from house property. Tax planning in regard to setting up and dates of commencement of business, make or buy decision; valuation of stock and export and domestic sales decision.
Unit III: Capital assets in the context of capital gains and assets outside the purview of capital gainstaxation of long term and short term capital gains and exemptions thereof for tax planning purposes.
Unit IV: Tax planning in regard to residuary and non-residuary headings of income from other sources; taxability of interest on government securities and dividend-from Indian companies- Tax planning and clubbing of incomes under section64 of the IT Act. Important factors to be considered in regard to tax planning in case of an individual with reference to splitting of income and investment of surplus funds in selected securities. Tax planning and tax deducted. At source and advance payment of tax by an individual assesses.
Unit V: Tax planning by a partnership firm assessed as such and as association of persons. Tax planning by company through the timing of payment of statutory dues, joint ventures abroad and foreign collaboration and transfer from holding company to subsidiary. Function of the tax planning department of a company Fringe benefit tax
CLICK HERE to download PDF of question papers relating to
Marketing of Services
4.15 Marketing of Services
Unit I: Introduction to service marketing service-definitions, characteristics, reasons for growth in service sector with special reference to India- Marketing mix for service; marketing segmentation-market information system.
Unit II: Service strategy, market oriented service strategy. Demand variation in service and its management. Determinations of service quality, its management, Dimensions of total quality management; Service triangle; service models.
Unit III: Service Products: development of a new service, differentiation, service product mix, packaging, branding, strategy for service; approaches to pricing of services- objectives, pricing strategies. Service location and providers, working of a service distribution system.
Unit IV: People in Marketing of services: role of employees, managing customer participation, internal marketing objectives, influence of employee behaviour in service quality. External marketingneed, promotional campaign design, word of mouth communication. The service inter-action process, enhancing customer participation.
Unit V: Marketing of Financial Services: Concept-factors governing the customer behavior and psychology- marketing mix of financial services-Marketing of financial services in Indian Environment.
Unit VI: Marketing of Health Services; characteristics of health services; type of health services- product planning and development- segmentation - pricing and promotion strategy in the Indian Environment.
Unit VII: Marketing of tourism: Tourism product, development and management of tourist spot; pricing, strategic tourism promotion, tourism marketing prospects and promotion in North East region.
CLICK HERE to download PDF of question papers relating to International Business
4.21 International Business
1. Foreign Direct Investment and Multinational Corporations - MNC culture, MNCS and LDCs, joint ventures.
2. Regional Economic Integration, SAARC, ASEAN, European Economic Community, EEU, NAFTA, SAF TA, SAPTA.
3. India and WTO - Free and Fair trade, Trade in Services, Removal of trade barriers, Tariff and nontariff barriers Dispute settlement mechanism, Innovation and Intellectual property Rights.
4. Export Impolicy, Duty entitlement Pass Book (DEPB), Letter of credit, Bank finance for export and import, documentation, customs duty Foreign exchange management, Foreign exchange exposure, risk management, transfer of international payments- Western Union Money Transfer.
5. Convertibility of Rupee currency, current and capital account transactions, Issues and Perceptions-heading techniques, derivatives and future IMF and World Bank.
6. Foreign Investment Institutions, Instruments: GD Rs, ADRs, FIIs-their role in Indian Capital Market. Double Taxation Avoidance Agreement (DTAA).
7. Merger, Acquisition, takeover International merger and acquisition (M&A) International Strategic Alliance.
CLICK HERE to download PDF of question papers relating to Strategic Management
4.14 Strategic Management
1. Corporate strategy & Planning: Concept Strategy-organizational purpose and missions- Objective and Goals- Policies-Programme Strategies, Kinds of Strategies- McKinsey 7-S framework Corporate Policy & Planning in India-Definition-Characteristics-benefits Why Corporate planning fails.
2. Board of Directors: Role & Function- Responsibility of BOD's- Size, Types and composition of Boards- Boards in Public & Private Sector Enterprises, Enhancing Boards Effectiveness, Top Management- CEO- Role & Functions of top management- Corporate values.
3. SWOT Analysis: Environmental analysis- Constituents and Impacts Assessing the impact of Opportunities Competitive Analysis- Economist's Viewpoint- Marketing Viewpoint- Porter's Framework- Competitor. Analysis- Strategy-Performance Strengths & Weaknesses- Reaction; internal Corporate Analysis- Criteria for determining & measuring Strengths & WeaknessesIdentifying Strengths & Weakness- Concept of Synergy.
4. Strategic Analysis: Cost Dynamics- Cost levels in, India-Causes & Effects of High Cost in IndiaBreak-Even. Analysis Sensitivity Analysis-portfolio Display Matrics- Boston Consulting Group‘s Growth Share Matrix; McKinsey Matrix- Artur D. Little Company's matrix; Operating & Financial, Analysis- Techniques of strategic Financial Analysis- Financial Ratios, Return on Sales & Investment.
5. Strategic Choices: Strategic alternatives- classification- selection; Diversification- Types-Related & Unrelated- Integration-synergy; diversifications vs. Expansion- Mergers & acquisitions- Merger Motivations- screening process- Valuation for Mergers & Acquisitions- Merger policies.
6. Implementation & evaluation of Strategy: Resource Allocation-Organisation structureLeadership-Communication of strategy-evaluation of strategy- evaluation & control process- key variables-performance standards Analysis & follow up action for control-problems of control Systems, turnaround strategies.
7. Case Studies: What is case? - Objective of Case Method-Benefits Analytical Tools- SWOT Analysis-Ratio analysis- Portfolio Analysis-Strategic Audit-Guide for Case Preparation.
CLICK HERE to download PDF of question papers relating to Financial Services
CLICK HERE to download PDF of question papers relating to Strategic Service Marketing
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